The COVID-19 pandemic has significantly impacted the behavior of consumers of agri-food products. Consumers have developed new consumption and purchasing habits. These behavioral changes were driven by the fear of disease and death, as well as the government-imposed regulations. Naturally, factors such as gender, age, and living environment have also influenced changes in consumer behavior. This analysis is based on a survey conducted in Romania during the period of isolation imposed in the context of COVID-19. The survey provides valuable insights into how consumers of agri-food products behaved during the mandated isolation period. The findings are discussed in the results and conclusions sections. These findings can help inform the emergence and future development of new strategies to address consumer demands for agri-food products during crises similar to COVID-19. These strategies should prioritize the assurance of high-quality agri-food products while considering the consumers' living environment, gender, age, and frequency of purchase, placing the well-being and health of individuals at the forefront.
Loading....